JOB SUMMARY
The Pricing Manager is responsible for developing, implementing, and maintaining Air Peace's pricing strategy across all domestic, regional, and international markets.
The role ensures that all fare structures, fare rules, promotions, and competitive responses are aligned with market conditions and commercial objectives.
The Pricing Manager works closely with Revenue Management, Sales, Network Planning, and Distribution to maximize revenue, competitiveness, and yield performance.
KEY RESPONSIBILITIES
Responsibilities include but are not limited to:
Pricing Strategy & Management
Develop and manage pricing strategies across all Air Peace markets to ensure competitiveness and maximize revenue.
Continuously assess market conditions, competitor actions, currency fluctuations, and demand patterns to update fares dynamically.
Maintain a clear and structured fare architecture across cabins (Y, Premium, Business).
Lead fare filing activities, ensuring accurate and timely distribution of fares in GDS/CRS and online channels.
Competitive Monitoring & Market Intelligence
Monitor competitor fares, promotions, and pricing behavior daily across key routes. Analyze fare trends and recommend tactical pricing actions to support load factor or yield targets.
Prepare weekly competitor intelligence reports for the Director, CCO, and commercial leadership team.
Fare Filing & Distribution
Oversee fare uploads, fare rule management, surcharges, and promotional fare filings through ATPCO or equivalent systems.
Ensure fares are accurately distributed across GDS platforms, airline website, NDC channels, OTAs, and TMC systems.
Work closely with the IT and Distribution teams to ensure pricing visibility and accuracy.
Revenue Optimization (Support)
Collaborate with Revenue Management to coordinate pricing and inventory strategies.
Provide pricing insights for promotions, sales campaigns, group bookings, and corporate deals.
Support demand forecasting by sharing competitive pricing data and market movements.
Cross-Functional Collaboration
Work closely with
Sales Teams: to adjust pricing for market needs or large-volume customers.
Marketing: on promotional campaigns aligned with pricing strategy.
Network Planning: on route evaluation, entry pricing, and launch recommendations.
Finance: on revenue performance review and pricing impact analysis.
Coordinate pricing alignment for new route openings, including initial fare products and launch promotions.
Systems, Tools & Data Analytics
Manage pricing tools, ATPCO platforms, fare management systems, and internal analytics dashboards.
Ensure data accuracy, real-time monitoring, and efficient workflow for pricing updates.
Develop pricing models to evaluate changes in demand, elasticity, and competitive behavior.
Governance & Compliance
Ensure all pricing activity complies with regulatory, airport, and regional requirements.
Monitor fuel surcharge adjustments, taxes, and airport fee changes to update fares accordingly.
Maintain transparent documentation of all pricing decisions and approval workflows.
EDUCATIONAL QUALIFICATION, EXPERIENCE, KNOWLEDGE & SKILLS
Bachelor's degree in economics, Statistics, Mathematics, Business, or related field.
Minimum 5—8 years' experience in airline pricing, revenue management, sales strategy, or commercial planning.
Strong knowledge of ATPCO fare filing, GDS pricing systems, and airline commercial processes.
Experience working in competitive markets with multiple price-sensitive segments (domestic, regional, long-haul).
Analytical background with strong modeling and Excel skills.
Strong analytical and numerical skills
Deep understanding of airfare structures, fare rules, and market pricing
Ability to interpret and react to market dynamics quickly.
Strong knowledge of GDS/ATPCO tools and pricing systems
Excellent communication and commercial presentation skills
Ability to handle high volumes of data and complex fare structures.
High attention to accuracy and detail
Ability to work under pressure and deliver rapid pricing adjustments.
KEY PERFORMANCE INDICATORS
Yield performance vs. budget - achieve at least 60% of budgeted yield for assigned routes
by the end of each quarter, with monthly tracking reports submitted by the 5th working day of the following month.
Fare competitiveness index vs. key competitors - maintain fares within of key competitors on all monitored routes and achieve at least 80% weekly fare competitiveness compliance.
Accuracy and timeliness of fare filing - ensure 100% timely filing of all fare changes within 24—48 hours Of approval and maintain an error rate below 2% per quarter.
Share Of lowest fare (market competitiveness) - achieve a minimum Of 30% share Of the lowest fares in targeted markets and improve quarterly performance by 5%, tracked via competitive fare monitoring.
Revenue impact from promotions and tactical pricing - generate at least 10% incremental revenue from approved promotional or tactical pricing activities per quarter, supported by post-campaign performance reports.