Public Relations (PR) Strategist

Responsibilties Develop PR and communications strategy in line with business priorities. Translate business objectives into clear communication strategies, campaigns and measurable PR programmes. Continuously assess public perception, media narratives and stakeholder sentiment to identify opportunities and risks. Develop strategic media engagement plans across mainstream, business, broadcast, digital and industry media. Monitor emerging issues and provide early warnings before they become major reputation risks. Experience & Qualifications Bachelor's Degree in any related field. 3 - 5 years of progressive PR/Communications experience. Demonstrable experience in reputation management and PR campaigns. Proven crisis/issues management experience. Experience in financial services, fintech, technology, telecommunications or other highly regulated sectors is an added advantage. Requirements: Strong ability to see the bigger picture and connect communications to business objectives. Strong understanding of the Nigerian media landscape and key media players. Established relationships with credible journalists and editors across relevant media sectors. Proven ability to work calmly and decisively under pressure. Strong judgement when dealing with sensitive, fast-moving or reputational issues. Excellent command of written and spoken English. Able to simplify complex issues into clear and compelling messages. Strong interpersonal skills and professional maturity.