Real Estate Marketing Assistant and Business Development Manager at Home Universal

Company: Villa Care Ltd / Homes Universal Group

Department: Marketing & Business Development

Reports To: Head of Marketing / CEO / GM

ROLE OVERVIEW

The Real Estate Marketing Assistant & Business Development Manager is responsible for expanding the company's client portfolio, sourcing new buyers and investors, promoting new developments, and driving sales.

KEY DUTIES & RESPONSIBILITIES


Marketing & Sales Support

Develop marketing strategies for new projects.
Prepare marketing materials, social media content, and e-shots.
Manage listings, site visits, and client presentations.


Business Development & Client Acquisition

Identify new opportunities across Kenya.
Engage corporates, investors, Saccos, diaspora, and institutions.
Prepare proposals and attend events, expos, and roadshows.


Project Representation & Portfolio Growth

Represent developers professionally.
Reprresent projects, negotiate offers, and follow up.
Maintain strong project knowledge: pricing, unit types, ROI.


Relationship Management

Build and maintain strong client relationships.
Manage client expectations and after-sales care.


Reporting & Administration

Maintain daily, weekly, and monthly sales reports.
Update CRM systems and prepare dashboards.




EDUCATION REQUIREMENTS


Diploma or Degree in Real Estate, Marketing, Business Administration, or related field.
-Additional training in digital marketing or CRM is an advantage.


PROFESSIONAL TRAINING


Sales Techniques & Negotiations
Customer Relations
Market Research
Digital Marketing (SEO, social media ads)
CRM & Lead Management
Presentation & Proposal Writing


KEY SKILLS & COMPETENCIES


Strong real estate market knowledge.
Excellent negotiation and communication skills.
Branding and creative campaign skills.
Analytical and reporting ability.
Proficiency in MS Office and online platforms.


EXPERIENCE


2 - 5 years in real estate marketing or business development.
Experience handling buyers, investors, and developers.
Proven conversion record.


CAPABILITIES & EXPERTISE


Ability to package and sell new developments.
Strong network-building capability.
Strong closing and pitching skills.
Deep understanding of Kenya's emerging real estate dynamics.


IDEAL CANDIDATE PROFILE

A polished, self-driven, energetic professional with passion for real estate and strong commercial acumen.