Regional Marketing Executive (Automobile) at Simba Group

Job Summary


The Regional Brand Executive is responsible for driving brand visibility, marketing activations, and customer engagement across assigned regions. This role is responsible for execution, consistency, and making sure the brand shows up the right way, every time, in every branch.
You will work closely with sales teams, dealers, and marketing leadership to bring campaigns to life and ensure the brand promise is seen and felt.


Key Roles / Responsibilities
Brand & Marketing Execution:


Plan and execute regional marketing activities, including activations, roadshows, test rides, exhibitions, and community engagements.
Ensure consistent brand representation across all branches, dealerships, and touchpoints within the region.
Implement national marketing campaigns at regional level, adapting where necessary without losing brand integrity.


Coordination & Stakeholder Management:


Work closely with branch teams, sales teams, and regional management to support business objectives through marketing initiatives.
Serve as the regional point of contact for all marketing-related activities.
Liaise with vendors, agencies, and partners to deliver marketing projects on time and within budget.


Market Intelligence & Reporting:


Gather market insights, competitor activities, and customer feedback within the region.
Prepare and submit regular reports on marketing activities, campaign effectiveness, and brand visibility to the Head of Marketing.
Track activation outcomes and recommend improvements for future initiatives.


Asset & Budget Management:


Manage regional marketing materials, branding assets, and promotional items.
Ensure proper deployment and maintenance of brand assets across locations.
Support budget control by tracking regional marketing spend and ensuring cost-effective execution.


KPI/Metrics


Consistent and visible brand presence across the region
Well-executed activations that support sales and customer engagement
Strong collaboration with regional teams
Clear, timely reporting and actionable market insights.


Qualifications


Bachelor's Degree in Marketing, Business Administration, or a related field.
3 - 5 years experience in marketing, brand management, or field marketing. Experience in the automobile or FMCG sector is a strong advantage.
Strong execution skills with the ability to manage multiple activities simultaneously.
Excellent communication and stakeholder management skills.
Willingness to travel frequently within the assigned region.
Hands-on, proactive, and comfortable working in fast-moving environments.


Key Competencies:


Brand execution and attention to detail
Planning and coordination
Strong interpersonal skills
Market awareness
Problem-solving and adaptability