Job Advert Summary
We are seeking a results-driven Regional Sales Manager to lead and manage sales operations within a designated region. The successful candidate will be responsible for driving volume, revenue, and market share growth through effective leadership, strategic planning, and execution of sales initiatives. This role requires strong commercial acumen, people-management capability, and a proven track record within a fast-paced sales environment.
Requirements
Degree in Sales Management / Marketing / Business Management / Commerce or a related commercial / business field
Relevant experience in applying job related concepts, techniques and processes at the required level
Business English: Fluent
Code 08 Driver's license
Computer literacy (Advanced)
Experience in working with senior management
Travel off-site/ overnight stay
Competencies
Coach and develop people
Ability to influence
Proactive and action orientated
Solves problems through effective decision making.
Displays resilience, determination and flexibility
Achieves Results Effectively
Build high performing teams
Business acumen
Collaborate with others to achieve a common objective
Interpersonal effectiveness
Customer orientated
Communicates effectively
Ability to negotiate
Ability to apply numerical principles
Ability to manage projects
Duties and Responsibilities
Manage the Sales process in an assigned region
Manage Area Sales Managers and / or Field Sales Managers in the region
Increase profit and sales volumes within the region and within product categories
Optimise sales execution through maintaining standard operating procedures
Develop and maintain sound relationships with customers, Key Account Managers, Telesales and Logistics
Implement and measure short and long term sales drivers
Manage cost
Implement and control shelf management initiatives of the Company and Principals
Liaise with product owners, Key Account Managers and Principals
Implement agreed sales programmes
Control shelf management initiatives
Reinforce the Company's merchandising scheme
Monitor inventory stocks
Ensuring outlets maintain product availability of relevant brands
Prevent short dated and expired stock
Performance and Team Development
Manage employee performance and development
Train sub-ordinates according to identified needs
Develop sales and business skills of Account Managers and Merchandisers
Coach sub-ordinates to ensure the required standards of sales execution is met
Identify and develop young talent
Deadline:19th May,2026