Job Purpose
To drive revenue growth, market penetration, and distributor effectiveness across the South East region by leading the regional sales team, strengthening channel partnerships, and executing the company's sales strategy for mobile phone accessories.
Key Responsibilities
Develop and execute regional sales plans aligned with national targets
Achieve monthly, quarterly, and annual sales and distribution objectives
Expand market coverage and improve visibility of mobile phone accessory products
Manage and grow relationships with distributors, wholesalers, and key retailers
Identify and onboard new distributors and high-potential outlets
Ensure optimal stock availability and healthy stock rotation across the region
Lead, coach, and performance-manage Sales Representatives and Territory Sales Executives
Set clear KPIs, conduct regular field visits, and provide on-the-job coaching
Drive discipline in route-to-market execution and reporting
Monitor competitor activities, pricing, and promotions, provide regular market insights and sales forecasts to management.
Ensure effective execution of trade promotions, product launches, and merchandising standards.
Key Performance Indicators (KPIs)
Regional sales target achievement
Distribution expansion and outlet coverage
Distributor performance and stock health
Sales team productivity and effectiveness
Market share growth in key cities and trade channels
Product visibility and display according to the company's planogram for product display at distributors outlets
Submit timely sales reports, forecasts, and performance reviews
Ensure compliance with company policies, pricing guidelines, and ethical standards
Qualifications & Experience
Bachelor's degree in Business Administration, Marketing, or related field
5 - 8 years' sales experience in FMCG or consumer electronics
Minimum of 2 - 3 years in a regional or area sales management role
Strong understanding of the South East market dynamics
Proven experience managing distributors and field sales teams
Key Skills & Competencies
Strong leadership and people management skills
Excellent negotiation and relationship management abilities
Analytical and data-driven decision-making
High execution discipline and results orientation
Willingness to travel extensively within the region
Preferred Background
Experience in mobile phone accessories, consumer electronics, or fast-moving consumer goods
Existing distributor and trade network in the South East is an added advantage
Compensation
Competitive salary
Performance-based incentives
Other benefits as applicable