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Response Handler / Lead Engagement Executive

CDL Human Resource

Nairobi, KenyaPosted Posted 9 days ago
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Job description

Job Summary: The Response Handler is responsible for actively managing and responding to all inbound client inquiries across multiple marketing channels. The role focuses on first-contact engagement, lead qualification, structured follow-ups, and accurate CRM management to ensure efficient handover to the sales team and high conversion support. Key Responsibilities: Inquiry Management Actively and promptly respond to all inbound inquiries across all marketing channels including WhatsApp, website forms, social media platforms, and email. Ensure professional, consistent, and brand-aligned communication. Lead Qualification Qualify all inbound leads before assigning them to the sales team. Filter out unqualified leads to improve sales efficiency. Lead Nurturing & Follow-Ups Send structured and timely follow-up messages to unresponsive and warm leads. Maintain regular engagement to nurture leads until conversion or disqualification. CRM Management Upload all qualified leads into the CRM system in a timely and accurate manner. Maintain complete and updated lead records and statuses. Post-Handover Follow-Ups & Reporting Follow up on leads handed over to the sales team to track response and engagement. Collect and report data on response rates, follow-up effectiveness, and lead quality. Requirements Key Skills & Competencies: Strong written and verbal communication skills Attention to detail and accuracy Ability to manage multiple communication channels Basic understanding of sales funnels and CRM systems Proactive, professional, and client-focused mindset Performance Metrics (KPIs): Response time to inquiries Lead qualification accuracy CRM data completeness Follow-up consistency Lead response and engagement rates Requirements Strong written and verbal communication skills Attention to detail and accuracy Ability to manage multiple communication channels Basic understanding of sales funnels and CRM systems Proactive, professional, and client-focused mindset

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