Responsibilities
We have an amazing opportunity for a Retention Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?
You Bring:
Valid Driver's License
Prior experience in Online iGaming and sports betting
Project Management
Email/ SMS/ Push Notification Messaging
6 Months/ 1 Year in a Digital Marketing Environment
A bonus to have:
Diploma/Degree in Digital Marketing or relevant field
What You'll Do For The Brand:
Operational
Research, evaluate, segment, and generate list selections for targeted and mass mailings from the Gaming system.
Identifies and segments active users based on behaviour, preferences, and demographics.
Assist in driving the direct marketing strategy across SMS, email, and other digital marketing platforms.
Set up, test, execute, and report on marketing campaigns and promotions.
Manage timelines and schedules for communications.
Conduct competitor analysis of marketing campaigns and websites.
Update content on client-facing websites using back-office tools.
Create, configure, and test promotions and campaigns.
Report on campaign performance.
Draft Customer Journeys and implement them in our CRM system, reporting on performance.
Focuses on winning back dormant users by offering personalised incentives or promotions.
Personalised messaging and incentives to encourage dormant users to return to Hollywoodbets.
Designs and implements targeted campaigns to re-engage dormant users.
Develops targeted retention strategies with senior support for each segment to maximise engagement and loyalty.
Creates compelling content for emails, SMS messages and push notifications targeted at active users.
Persuasive content for reactivation emails, SMS messages and push notifications.
Ensures messaging aligns with the interests and preferences of the active user segments.
Persuasive content for reactivation emails, SMS messages and push notifications.
Executes and monitors retention campaigns across various channels (email, SMS and push notifications).
Optimises campaign performance based on data analysis and A/B testing.
People
Comply with company policy and values.
Compliance, risk and quality
Compliance with company policies and procedures.
Ensure logical saving of all work, designs, artwork, approvals etc.
Ensure that all artwork, designs, approvals etc are chronologically saved/backed up.
Ensure error free designs with accurate content.
Ensure that designs are free from racial, gender bias, derogatory, defamatory comments.
Growth and new markets/products
Ensure measures are put in place and steps are taken to achieve the short term, medium term and long-term goals.
Product innovation, new service offerings to customers.
Source new customers.
What You'll Bring To The Team:
Ability to work in a deadline-driven environment.
Strong project management and problem-solving skills.
Excellent verbal and written communication skills.
Self-starter with the ability to work collaboratively within a team.
Able to succeed in and enjoy a fast-paced environment.
Understanding of CRM and retention marketing best practices and technologies.
Strong analytical and strategic thinking skills.
Excellent interpersonal and collaboration skills.
Apply Before 08/14/2026