Key Performance Objectives
Tasks
Sales Enablement
Develop and implement country-level sales enablement frameworks aligned to Group standards
Support sales teams with tools, playbooks, and training to improve productivity and commercial effectiveness
Embed consistent sales practices across channels, partners, and distributors
Identify and recommend opportunities for new sales channels, revenue streams, and strategic partnership
Commercial Modelling & Revenue Optimisation
Develop and maintain commercial and financial models for new sales channels, partnerships, and growth initiatives
Design and analyse commission structures and incentive models for sales teams, channel partners, and distributors
Evaluate profitability, ROI, pricing, and commercial viability of sales and partnership initiatives
Build business cases and scenario analyses to support strategic decision-making
Pipeline Management
Support pipeline build, quality, and conversion across sales channels
Partner with Sales and Marketing to enable effective go-to-market execution
Identify opportunities to improve funnel performance, customer acquisition, and channel effectiveness
Assess and recommend channel and partnership opportunities to support market expansion
Sales Performance & Insights
Track and analyse sales KPIs, pipeline health, channel profitability, and commercial performance
Provide actionable insights and strategic recommendations to sales leadership
Maintain accurate, timely, and consistent sales and commercial performance reporting
Deliver advanced Excel-based analysis, forecasting, and financial modelling to support business planning
Stakeholder Coordination
Act as the interface between country sales teams and regional / Group stakeholders
Support alignment between Sales, Marketing, Finance, and Sales Operations
Enable partners and distributors through performance insights and commercial guidance
Collaborate with internal and external stakeholders to support the identification and evaluation of partnership opportunities
Qualifications
Bachelor's degree in business, Finance, Commercial Management, or a related field
Postgraduate qualification advantageous, preferably in Business, Finance, Commercial Management, or related analytical disciplines
Experience
5-8 years' experience in sales operations, sales enablement, commercial performance, or revenue growth-focused roles
Demonstrated experience in developing and applying commercial models, financial analysis, and sales performance optimisation techniques
Proven experience in supporting the design and analysis of commission structures, incentive models, partnership frameworks and business cases
Experience working within multi-channel or partner-led sales environments, supporting sales effectiveness and performance improvement initiatives
Exposure to sectors such as subscription-based businesses, media, telecommunications, technology, or FMCG sectors preferred
Demonstrated experience in identifying, analysing and contributing to new sales channels and partnership opportunities