The ideal candidate will combine strategic sales acumen with industry knowledge, a solid understanding of mechanization trends, and the ability to translate technical product features into tangible value for customers.
Key Responsibilities
Sell sugarcane harvesting equipment, including harvesters, loaders, tractors, and grab loaders.
Develop and maintain strong relationships with sugar mills, estates, harvesting contractors, and farmer organizations.
Identify mechanization opportunities in regions transitioning from manual to mechanized harvesting.
Achieve assigned sales targets, revenue goals, and market penetration objectives.
Prepare technical and commercial proposals tailored to sugar mills, estates, and contractors.
Support tender submissions to sugar mills, county governments, and other government agencies.
Gather and analyze market intelligence on competitors, pricing, and mechanization trends.
Key Qualifications
Diploma or Bachelor's Degree in Agriculture, Agricultural Engineering, Mechanical Engineering, Business Administration, or a related field.
3 - 6 years of experience in agricultural machinery sales or related agri-business roles.
Experience selling to sugar mills, estates, contractors, or large-scale farming operations is an added advantage.
Strong understanding of sugarcane farming systems and harvesting cycles.
Knowledge of the Kenyan sugar industry and key players (e.g., Mumias, Nzoia, SONY, West Kenya).
Familiarity with mechanized harvesting solutions and their productivity benefits.
Basic understanding of agricultural equipment financing and procurement processes.