Job Summary
We are looking for an experienced and results-driven Sales Manager to join our hotel team.
The Sales Manager will be responsible for driving room sales, corporate business, events, conferences, and other revenue-generating opportunities for the hotel.
The ideal candidate must have strong communication, negotiation, networking, and relationship-management skills, with a good understanding of the hospitality industry and the ability to consistently meet and exceed sales targets.
Responsibilities
Develop and implement effective sales strategies to increase hotel revenue and occupancy.
Identify and pursue new business opportunities and potential clients.
Build and maintain strong relationships with corporate clients, travel agencies, event planners, tour operators, and other business partners.
Promote the hotel's rooms, conference facilities, restaurant, events, and other services.
Generate corporate accounts and negotiate competitive rates and contracts.
Conduct regular sales visits, client meetings, presentations, and property inspections.
Follow up on leads, enquiries, proposals, and sales opportunities.
Develop and maintain an up-to-date database of existing and prospective clients.
Monitor market trends, competitor activities, and customer preferences.
Work closely with the Front Office, Food & Beverage, Reservations, and Operations teams to ensure excellent customer service.
Develop packages, promotions, and sales campaigns to attract new and returning customers.
Achieve agreed monthly, quarterly, and annual sales targets.
Prepare regular sales reports and provide updates to management on sales activities and performance.
Attend networking events, exhibitions, trade fairs, and industry functions to promote the hotel.
Handle client complaints and ensure issues are resolved professionally and promptly.
Monitor client satisfaction and identify opportunities for repeat business and referrals.
Ensure all sales activities are conducted in line with the hotel's policies and standards.
Perform any other duties assigned by Management.
Requirements and Qualifications
Possess a Bachelor's Degree / HND / OND in Business Administration, Marketing, Hospitality Management, or a related field with 3 - 5 years of relevant sales experience, preferably within the hotel or hospitality industry.
Proven track record of achieving sales targets.
Strong knowledge of hotel sales, corporate sales, and business development.
Excellent communication, presentation, negotiation, and interpersonal skills.
Strong customer relationship management skills.
Ability to develop and maintain a strong professional network.
Good knowledge of the local hospitality and business market.
Proficiency in Microsoft Office and CRM/sales management tools.
Ability to work independently and as part of a team.
Strong organisational and time-management skills.
Ability to work under pressure and meet deadlines.
Willingness to travel for sales visits and business development activities when required.
Key Competencies
Sales and Business Development
Negotiation Skills
Customer Relationship Management
Communication Skills
Networking
Leadership and Teamwork
Strategic Thinking
Target-Oriented Mindset
Problem-Solving
Market Awareness
Key Performance Indicators (KPIs)
The successful candidate will be assessed based on:
Monthly and annual revenue targets achieved.
Room occupancy and room sales generated.
Number of new corporate accounts acquired.
Revenue generated from corporate and group bookings.
Number of new business opportunities generated.
Client retention and repeat business.
Sales conversion rate.
Growth in hotel market share.
Customer satisfaction and feedback.
Effectiveness of sales and promotional initiatives.
What We Offer
Competitive salary and performance-based incentives.
Opportunity for career growth and professional development.
A dynamic and supportive working environment.
Opportunity to build strong networks within the hospitality industry.