Job Summary
The Sales & Marketing Lead is responsible for driving revenue growth, supporting cash flow, and strengthening the company's market presence. The role focuses on generating leads, converting them into paying clients, and ensuring a high-quality customer experience that enhances brand perception.
This is a hands-on role combining business development, sales leadership, and marketing execution. The role also supervises Showroom Sales Executives, ensuring consistent sales performance, effective lead conversion, and excellent client engagement.
Close collaboration with the Operations Manager is critical to ensure alignment between sales commitments and project delivery.
Key Responsibilities
Revenue Generation & Business Development
Drive revenue generation by identifying and converting new business opportunities
Ensure consistent cash flow through timely follow-ups, deal closure, and client commitment
Generate leads through networking, referrals, partnerships, and outreach
Manage the full sales cycle from lead generation to project confirmation
Prepare and review quotations, proposals, and project briefs
Build and maintain a strong and active sales pipeline
Meet and exceed monthly and quarterly revenue targets
Team Leadership & Sales Performance Management
Supervise and guide Showroom Sales Executives to achieve individual and team targets
Monitor daily showroom activity, lead handling, and conversion performance
Provide coaching on sales techniques, client engagement, and product knowledge
Ensure timely follow-up on all leads, inquiries, and quotations
Drive accountability for lead conversion and client acquisition across the team
Client Acquisition & Relationship Management
Oversee client acquisition efforts and ensure consistent growth of the customer base
Manage key client relationships from initial inquiry through project completion
Understand client needs and coordinate with design and technical teams to deliver suitable solutions
Handle complex client requirements and escalations
Build long-term relationships to drive repeat business and referrals
Handle client feedback and resolve issues professionally
Customer Experience & Brand Management
Ensure a high-quality customer experience across all client touchpoints
Maintain strong brand perception through professional client engagement and service delivery
Monitor client feedback and proactively address issues impacting satisfaction
Ensure consistency in communication, service standards, and overall client journey
Marketing Execution & Lead Generation Support
Plan and execute marketing activities to support lead generation and brand visibility
Manage social media platforms, including content planning, posting, and engagement
Work with an outsourced graphic designer to develop marketing materials and campaigns
Coordinate promotions, partnerships, and showroom events
Monitor market trends, competitor activity, and customer preferences
Project Coordination & Operations Alignment
Work closely with the Operations Manager to align sales commitments with execution capacity
Ensure smooth handover of confirmed projects to operations and technical teams
Follow up on project progress and proactively manage client expectations
Support clear communication between clients and internal teams
Reporting & Performance Tracking
Track sales performance, pipeline status, and conversion rates
Monitor marketing effectiveness, including leads generated and campaign performance
Prepare weekly and monthly performance reports
Provide insights and recommendations to improve revenue, conversion, and client experience
Qualifications & Requirements
Diploma or Degree in Sales, Marketing, Business Administration, or related field
Minimum 2-4 years' experience in sales and marketing, business development, or client-facing roles
Experience in interiors, construction, furniture, or fit-out industry is strongly preferred
Basic understanding of interior design concepts, materials, and finishes
Proven track record ability in meeting or exceeding sales targets and generating leads
Experience in digital marketing and social media management
Experience supervising or mentoring junior staff is an added advantage
Strong commercial awareness and client management skills