Sales Team Lead at The Coca-Cola Company

Coca-Cola Beverages South Africa (CCBSA) has an exciting possible opportunity in our Sales department. We are looking for talented individual with relevant skills and experience for a Sales Team Leader role, which will based in Kuruman. The successful candidate will report directly to the Channel Lead in the site.


Key Purpose :


The Sales Team Leader will implement and execute L&T strategies in the trade through effective management and coaching of team members (Merchandiser Order Takers) in order to achieve KPI's.


Key Duties & Responsibilities
Key Outcomes:


Sales Target Achievement: Drive daily, weekly, and monthly sales target achievement across the region. Review sales performance regularly and take corrective action where required. Optimize sales through strategic allocation of resources like POS, promotional stock, and merchandising support.
Customer & Market Development: Partner with sales team to develop and execute customer-specific business plans. Grow market share through effective merchandising, trade execution, and customer relationship management. Conduct trade visits and engage with store managers/owners to maintain high retail execution standards.
Execution Excellence: Ensure Picture of Success is implemented by the sales team for each channel. Oversee execution of merchandising, promotions, order generation, and stock rotation. Manage dealer training and compliance with quality and promotional guidelines.
Team Coaching and Development: Coach Account Developers to identify sales opportunities and deliver outstanding trade execution. Build executional capabilities through field training, feedback sessions, and performance reviews. Promote a culture of high performance, teamwork, and customer obsession.
Planning and Forecasting: Plan and review promotional grids and quarterly action plans. Coordinate with regional team to plan effective route-to-market strategies and customer development activities. Use data (e.g., Margin Minder, loyalty insights) to inform strategy and communicate performance with customers and leadership.
Customer Relationship Management: Build and maintain strong customer relationships through structured and informal engagements. Negotiate space for permanent, promotional, and ad hoc initiatives.


KBI:


Daily/weekly/monthly sales volume and revenue performance
Outlet development and retention
Execution compliance against Picture of Success
Promo implementation rate and ROI
Repeat callout reduction and quality incident rate
New product listing and distribution coverage
Sales team performance and productivity metrics
Customer satisfaction and loyalty metrics


Skills, Experience & Education

Education:


3-year Sales/Marketing Diploma or Degree


Experience:


2 years of sales experience, preferably in FMCG
Demonstrated success in customer development, trade execution, and people management


Skills:


Sales Leadership & Coaching
Route-to-Market Strategy Execution
Customer Relationship Management
Trade Execution & Merchandising
Data Analysis and Insight Application
Problem Solving & Decision-Making
Negotiation and Influencing
Communication & Presentation Skills


Deadline:1st September,2026