Job Summary
The Art Director is responsible for leading the visual direction and creative execution of marketing campaigns across multiple client accounts.
This role combines creative leadership, strategic thinking, and hands-on execution. The Art Director will lead designers, develop campaign concepts, ensure creative excellence, and contribute to the agency's overall creative output and reputation.
Responsibilities
Creative Leadership:
Lead the visual development of integrated marketing campaigns
Translate marketing strategies into compelling visual concepts
Define creative direction for client campaigns.
Team Leadership & Management:
Lead and supervise graphic designers and motion designers
Provide creative guidance and feedback
Ensure quality control across all creative output
Mentor and develop junior designers.
Campaign Development:
Collaborate with Copywriters, Strategists, Media team, Account managers
Develop campaign concepts, storyboards, and visual systems.
Design Oversight & Execution:
Oversee creation of Digital campaigns, Social media visuals, Advertising creatives, Motion graphics, Video content
Provide hands-on design support when necessary.
Client Engagement:
Participate in client presentations
Present creative concepts to clients
Interpret client briefs into creative solutions.
Creative Strategy Contribution:
Contribute to campaign ideation
Support pitch development for new business.
Quality Assurance:
Ensure all creative work meets agency standards
Maintain brand consistency.
Key Performance Areas
Creative quality across all accounts
Team performance and development
Campaign effectiveness
Client satisfaction
Contribution to new business wins.
Experience / Qualifications
Minimum of 6 - 8 years experience in advertising or digital marketing agency
Minimum of 2 years in leadership or senior designer role
Strong portfolio demonstrating campaign leadership.
Technical Skills:
Expert proficiency in:
Adobe Creative Suite
Motion graphics tools
Design and digital creative tools.
Preferred:
Figma
Video production knowledge.
Leadership Competencies:
Strong leadership ability
Strong conceptual thinking
Strong decision-making ability
Ability to manage multiple projects.