Senior Brand Manager (Western Cape)

Why this role matters As our Senior Brand Manager, you'll drive brand growth through dedicated marketing campaigns and activities for Flash products and services within owned and/or partner channels. What you'll own Brand strategy and planning Drive product/service growth strategies through marketing Development and execution of annual marketing strategies and plans based on business strategy. Development of relevant brand strategies when necessary, including brand positioning and CI development Develop strategic approaches and campaigns for products/brands across relevant channels Works strategically with both internal stakeholders and external partners to develop and execute marketing strategies Identifies opportunities for brand evolution and change and instigates the necessary actions to achieve these Product & channel ownership Custodian and owner of specific products/services and/or channels and key contact point for other business stakeholders Campaign design, management and execution Custodian or co-custodian of particular product/channel growth Develop & launch product and brand campaigns, in line with the product & brand strategies Work with external partners and internal stakeholders to co-create marketing content across all touchpoints Write strategic, structured creative briefs with clear objectives and KPIs, and guide the start of the creative process. Evaluate creative work against the brand strategy and brief. Determine unique selling propositions with effective brand messaging to differentiate from competitors and incorporate into campaigns. Work with internal stakeholders (Marketing Operations; Digital & Performance; Field Teams) and relevant external stakeholders (Media, Production) and channel managers to execute product/brand campaigns across relevant channels. Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance. Responsible for media decisions and implementation. Enhance product/brand awareness on digital, social and events platforms. Accountable for budget management and the delivery of KPIs and agreed targets. Market Research and Analysis Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches. Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews. Field visits/survey to understand routes to market and customer better. Uncover and share market intel & research competitors to be proactive & market-responsive. Stakeholder Management & engagement Work with internal stakeholders (marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group. Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders. Regular updates and reports to division GMs and marketing leads. Leads external partner meetings as the main marketing representative. Team Management Potentially oversee and manage a team of junior and mid-weight brand managers (team-dependent) Responsible for team learning, development and growth, which includes mentoring team members during live briefs and campaigns Responsible for setting achievable targets and ensuring that team members deliver on KPIs Delegation of tasks as per team capabilities and business requirements Operational management of team members Identify and propose solutions for key team challenges - individually & as a collective Gathers regular team feedback on leadership & management to constantly improve Sets the standard for the culture in the team in line with business culture and code of conduct. Requirements Experience we're looking for Relevant bachelor or post-graduate degree/diploma with good results or proven experience in a marketing role. Minimum of 5+ years brand management/relevant advertising/marketing experience. Portfolio of work on one or more products/brands. Experience working with - briefing and guiding - creative teams & creative campaign development. Thorough understanding of brand positioning & strategy. Thorough understanding of foundations/pillars of effective marketing. In-depth insight into South African consumers and consumer behaviour. Experience in key marketing areas: Consumer insights; Channel marketing; Content marketing, Digital marketing. Management of project or marketing budgets. Experience using AI tools to assist research & workflow. Campaign analysis and reporting. Bonus points if you have… Experience working in a fintech company Cross-industry experience Experience in varied businesses/business environments Experience working with main market consumer audiences Experience in any of these areas: Consumer insights; Channel marketing; Content marketing, Digital marketing Experience using eMarketing software and Google Analytics Experience integrating AI tools into workflow You'll thrive in the Herd if you have… Adaptable - able to change in a dynamic environment that isn't always predictable; able to work both independently and as a part of a team with a common goal. Creative strategic thinker - able to address and solve problems both logically and creatively. Confident communicator - can effectively communicate with and present to internal & external stakeholders. Analytical thinker - intent on analysing a situation to identify challenges & present relevant solutions. Flexible - willing to be flexible in their job role and work across disciplines to get things done. Approachable - communicates respectfully and maturely to rally support and cooperative behaviour. Open and fuelled by curiosity - open to new ideas, viewpoints and ways of working; different people, circumstances, and cultures. Works collaboratively - strong belief in the power of The Collective. Gets hands dirty - Likes to take initiative, identify opportunities and solve problems, from start to finish. Perks that make your life easier Catered lunch four days a week for office-based team members. An open coffee bar and snacks. Employee Assistance Programme. Corporate Social Investment events and opportunities to give back. Free on-site parking. Access to LinkedIn Learning. Social events throughout the year. Group risk benefits. Flash Club, our employee engagement programme where you can earn up to five additional leave days by completing all categories within a cycle.