Responsibilities
We have an amazing opportunity for a Senior Creative Manager to be based in Umhlanga, Do you think you have what it takes to be our newest Purple Star?
The Operations Specialist will be responsible for attending to all queries, requests and enquiries from all the departments, to ensure effective and timeously resolution of matters impacting operations. Providing administrative support to the Mobile Department, assistance with project processes, and reporting on daily activities
You Bring
Experience in a creative/advertising/brand environment (5-10 years)
Proven track record of developing big creative ideas and campaigns
Strong portfolio demonstrating conceptual thinking and storytelling
Experience working across integrated campaigns (digital, retail, ATL/BTL
Ability to translate business objectives into creative solutions
A bonus to have:
Experience in high-volume, promotional, or fast-paced industries (e.g., betting, retail, gaming, entertainment)
Understanding of sports culture and audience behavior
Exposure to multi-channel campaign environments
What You'll Do For The Brand:
Big Idea Generation & Concept Development
Lead the development of innovative, high-impact creative concepts for campaigns, promotions, and brand initiatives
Generate platformable ideas that can scale across retail, digital, and CRM channels
Translate briefs into compelling narratives, themes, and creative territories
Push creative boundaries while ensuring alignment to brand tone and commercial objectives
Creative Team Leadership
Mentor and guide designers, copywriters and creative specialists on assigned projects
Provide constructive creative feedback to elevate work quality and conceptual thinking
Support the Creative Strategic Lead in maintaining creative standards across the department.
Act as a senior creative escalation point when required.
Campaign Creative Leadership
Lead the creative development of campaigns from concept through to execution guidance, under the strategic direction of the Creative Strategic Lead.
Partner with the Creative Strategic Lead to shape campaign positioning and storytelling approaches
Present ideas to internal stakeholders with clarity and confidence
Creative Craft & Output Excellence
Ensure all creative outputs are distinctive, engaging, and culturally relevant
Work closely with designers, copywriters, and production teams to bring ideas to life effectively
Provide hands-on creative input (copy, direction, ideation) where needed
Brand Building
Contribute to strengthening the Hollywoodbets brand identity through memorable and consistent creative work
Ensure ideas reflect brand personality, tone, and competitive positioning
Inject creativity that cuts through in a highly competitive betting and entertainment market
Collaboration & Influence
Collaborate closely with:
Marketing teams (campaigns, promotions, CRM)
Digital and product teams
Regional and retail marketing stakeholders
Act as a creative partner, not a process owner
Influence stakeholders towards braver, more effective creative solutions
Trend Awareness & Innovation
Stay ahead of creative, cultural, and digital trends
Bring fresh thinking inspired by global campaigns, sport, entertainment, and betting environments
Continuously evolve creative approaches to keep the brand relevant and exciting
Key Deliverables
Campaign concepts and creative territories
Big idea frameworks for seasonal and tactical campaigns
Creative rationale and presentation decks
High-quality campaign direction across channels
What You'll Bring To The Team:
Big Idea Generation & Concept Development
Creative Team Leadership
Campaign Creative Leadership
Creative Craft & Output Excellence
Brand Building
Collaboration & Influence
Trend Awareness & Innovation
Apply Before 08/04/2026