Senior Internal Communications Specialist - Magna-Carta JHB at TBWA\ South Africa

Key Responsibilities

Strategic Internal Communications


Develop and guide internal communications strategies aligned to broader business priorities.
Drive a "One Voice" communications approach across multiple markets and regions.
Translate complex business strategy into clear, engaging, and culturally resonant employee messaging.
Support organisational alignment through strategic internal narrative development.


Messaging & Narrative Development


Develop messaging frameworks and communication architectures.
Create tone-of-voice and messaging guardrails for regional adaptation.
Ensure consistency in internal positioning, storytelling, and employee communication across markets.
Build thematic content pillars that reinforce organisational culture and strategic priorities.


Executive & Stakeholder Advisory


Provide strategic communications counsel to senior stakeholders and leadership teams.
Guide internal stakeholders on best-practice employee engagement and communications approaches.


Support strategic business moments including:


Organisational transformation
Leadership communications
Change management initiatives
Business and cultural alignment programmes
Technology and innovation communications


Toolkit & Playbook Development


Develop strategic playbooks and toolkits for implementation across multiple regions.
Create communication frameworks and guidance documents to support consistency across markets.
Build scalable internal communications approaches and governance models.


Strategic Campaign Development


Support strategic ideation for internal campaigns and employee engagement initiatives.
Shape communication narratives and storytelling approaches for key business priorities.
Provide strategic oversight on communications concepts and content direction.


Required Experience & Skills

Experience

Minimum 6 - 8 years' experience in:


Internal communications
Corporate communications
Employee engagement
Strategic communications


Proven experience working within:


Large corporate or multinational environments
Pan-African or multi-market organisations
Matrixed stakeholder environments