Senior Manager, Marketing & Partnerships – Africa at CDL Human Resource

Job Objective


To drive subscriber revenue and commercial growth across African markets by managing strategic telecommunications and distribution partnerships, leading regional marketing initiatives, and using data-driven content and audience strategies to improve customer acquisition, conversion, and retention.


Key Responsibilities


Manage strategic telecommunications and digital distribution partnerships, including regular performance reviews, commercial proposals, contract renewals, and negotiations.
Set, monitor, and achieve revenue targets across markets, including subscriber growth, average revenue per customer, and customer churn.
Lead and coordinate regional marketing, partnerships, social media, and community teams, ensuring clear targets and accountability.
Develop and implement content and distribution strategies focused on customer acquisition, engagement, conversion, and retention.
Identify and develop new strategic partnership opportunities with telecommunications providers, billing partners, technology platforms, and other distribution channels.
Provide audience, market, and creative insights to support paid customer acquisition campaigns and broader growth initiatives.
Work closely with Product and Finance teams on commercial reporting, pricing, revenue performance, and customer data.
Represent the organisation in senior commercial discussions and negotiations with strategic external partners.
Monitor market trends, customer behaviour, and competitive developments to identify opportunities for business growth.
Develop data-driven recommendations to improve subscriber revenue, customer retention, and overall commercial performance.


Requirements

Key Skills & Experience


Bachelor's degree in Marketing, Business Administration, Communications, Sales, or a related field.
Proven experience managing telecommunications, digital distribution, technology, or strategic commercial partnerships within African markets.
Demonstrated experience in commercial negotiations, partnership development, and revenue growth.
Strong understanding of subscriber and growth metrics, including customer acquisition, average revenue per customer, churn, conversion, engagement, and retention.
Strong analytical skills with the ability to interpret Google Analytics, revenue dashboards, customer data, and marketing performance reports.
Ability to draw actionable conclusions from data and use insights to guide commercial and marketing decisions.
Strong understanding of content marketing, audience development, social media, and customer engagement strategies.
Proven ability to lead and manage distributed or regional teams with clear targets and accountability.
Excellent communication, presentation, negotiation, and stakeholder management skills.
Ability to work independently and effectively in a fast-paced, commercially driven environment.
Experience working with digital, mobile, subscription-based, or technology businesses is an advantage.


Non-Negotiable Requirement


Strong analytical and metrics fluency is essential, with the ability to independently interpret subscriber, revenue, content, social media, and growth data and translate insights into clear commercial actions.


Candidate Profile


The ideal candidate should combine strong commercial partnership experience, analytical capability, content marketing knowledge, and regional leadership skills, with the confidence to engage senior stakeholders and make data-driven decisions that directly support subscriber and revenue growth.