Key Responsibilities
Strategic Leadership & Revenue Growth:
Develop and execute a comprehensive sales strategy to achieve and exceed quarterly and annual revenue targets.
Analyze market trends, competitor activity, and customer needs to refine value propositions and sales tactics.
Forecast sales projections accurately and report on pipeline health to the executive leadership team.
Collaborate with Marketing to ensure alignment on lead generation, campaign effectiveness, and messaging.
Partner with Product and Customer Success teams to ensure smooth handoff and high client retention.
Team Management & Development:
Provide daily coaching, mentor-ship, and performance management to direct reports.
Conduct regular 1-on-1s and team meetings to review performance, remove roadblocks, and share best practices.
Foster a competitive yet collaborative culture that drives motivation and accountability.
Sales Process & Operations:
Refine and optimize the sales process to improve conversion rates at every stage of the funnel.
Implement and manage sales methodologies to ensure a disciplined approach.
Leverage the CRM (e.g., Salesforce, HubSpot) to track activities, manage pipelines, and generate actionable insights.
Lead negotiations for high-stakes, complex contracts, ensuring mutually beneficial outcomes.
Qualifications & Requirements
Bachelor's degree in Business, Marketing, or a related field (MBA is a plus).
7+ years of progressive sales experience, with at least 3-5 years in an FMCG sales leadership/management role.
Proven track record of consistently exceeding sales quotas both as an individual contributor and as a leader.
Experience in FMCG is highly preferred.
Knowledge of route to market Pan Nigeria.