Senior Media Group Head / Art Director at Dentsu Nigeria

Job Summary:

The Senior Media Group Head is a senior leadership role responsible for driving media strategy, planning excellence, and commercial growth across key client accounts. The role oversees integrated media delivery across traditional and digital channels, leads high-performing media teams, and acts as a trusted advisor to senior client stakeholders while ensuring profitability and operational excellence.

Media Strategy & Planning


Lead the development of integrated media strategies across TV, radio, print, OOH, digital, social, and emerging platforms, aligned with client business objectives.
Translate client briefs into robust media plans backed by audience insights, market data, and channel performance analysis.
Oversee media mix modelling, budget allocation, and channel selection to maximize reach, frequency, and ROI.
Ensure media strategies are grounded in audience research, consumer behaviour, and competitive intelligence.
Champion innovative media approaches, including emerging platforms, programmatic solutions, and data-driven targeting


Media Buying & Negotiation


Ensure all media buys are executed accurately, on time, and within approved budgets.
Maintain and leverage strong relationships with media vendors, networks, and platform partners to secure favourable terms and added value.
Monitor market rate trends to ensure competitive pricing and protect client investment.
Oversee contract management and compliance with media owner agreements.


Client Leadership & Relationship Management


Act as the senior media contact for key client accounts, building trusted relationships with marketing and procurement stakeholders.
Present media strategies, plans, and performance reports to clients at a senior level with clarity and confidence.
Provide strategic counsel to clients on media investment decisions, market opportunities, and emerging trends.
Manage client expectations, address concerns, and resolve escalated issues promptly and professionally.
Conduct regular business reviews to demonstrate media performance against KPIs and ROI objectives.


Team Leadership & People Management


Lead, mentor, and develop a team of Media Managers, Planners, and Buyers across multiple accounts.
Set clear objectives, conduct performance reviews, and support career development for direct reports.
Build a high-performance team culture rooted in accountability, collaboration, and continuous learning.
Allocate team resources effectively to balance workload across accounts and ensure quality delivery.
Provide training and upskilling on media tools, platforms, and industry best practices.


Campaign Execution & Performance Management


Oversee end-to-end campaign execution, from planning through flighting, optimization, and post-campaign analysis.
Ensure accurate campaign trafficking, tagging, and quality control across all media channels.
Monitor campaign performance in real time, making data-driven optimizations to improve results.
Lead post-campaign evaluations, providing clients with clear insights, learnings, and recommendations.
Ensure media delivery is verified through independent audits, monitoring services, or reconciliation reports where applicable.


Financial & Commercial Management


Own budget management and profitability for assigned accounts, including media billings, agency commissions, and cost efficiencies.
Ensure accurate reconciliation of media spend, billing, and invoicing in line with client contracts.
Identify opportunities to improve media efficiency, cost-effectiveness, and value-added benefits for clients.
Manage risk related to budget overspend, billing discrepancies, and contractual compliance.
Support new business proposals with competitive, well-costed media strategies and budget projections.


Data, Analytics & Reporting


Champion the use of media analytics, attribution models, and marketing mix modelling to inform strategy and prove effectiveness.
Oversee accurate, timely, and insightful reporting on media performance, audience metrics, and campaign ROI.
Stay ahead of developments in programmatic buying, data-driven targeting, and measurement technologies.
Ensure proper use of tracking, tagging, and analytics tools


New Business & Agency Growth


Contribute media expertise and strategic input to new business pitches and proposals.
Identify opportunities to grow existing accounts through expanded media scopes or additional channels.
Represent the agency at industry events, media owner functions, and networking opportunities to strengthen market presence.
Stay informed of media industry shifts, regulatory changes, and platform updates to keep the agency at the forefront of innovation.


Job Qualification:


A degree in social science, humanities and analytical sciences, or related field.
Minimum of 10 - 12 years' experience in media planning and buying within an agency, with at least 3 - 5 years in a leadership role.
Proven experience managing large, multi-channel media accounts.
Strong background across traditional and digital media.