SEO & Digital Marketing Manager - Lagos

We are seeking a results-driven SEO & Digital Marketing Manager to lead our search engine optimization, social media marketing, digital campaigns, and online brand growth initiatives. The ideal candidate will be responsible for increasing organic website traffic, improving search engine rankings, strengthening social media presence, generating qualified leads, and driving measurable business growth through integrated digital marketing strategies. This role requires a combination of technical SEO expertise, creative content strategy, social media management, paid advertising, data analytics, and performance marketing. Key ResponsibilitieSs Search Engine Optimization (SEO) Develop and execute comprehensive SEO strategies to improve organic search visibility, website traffic, and search engine rankings. Conduct keyword research, competitor analysis, and search intent analysis to identify growth opportunities. Manage on-page, off-page, and technical SEO activities, including metadata optimization, internal linking, backlink building, site architecture, and page speed improvements. Conduct regular SEO audits and work with relevant teams to resolve technical issues. Optimize website content, landing pages, blog articles, and product/service pages for search engines and user experience. Monitor SEO performance using Google Search Console, Google Analytics 4, Ahrefs, SEMrush, and other relevant tools Social Media Management & Growth Develop and implement social media strategies across platforms such as Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and YouTube. Create and manage monthly content calendars aligned with brand objectives and marketing campaigns. Oversee the development and publication of engaging social media content, including graphics, videos, reels, and promotional posts. Grow brand awareness, audience engagement, follower quality, and social media-driven conversions. Manage online communities by monitoring comments, messages, reviews, and customer interactions. Identify relevant trends, influencers, and partnership opportunities to increase brand visibility. Track and optimize social media performance using engagement, reach, traffic, and conversion metrics. Digital Marketing & Paid Advertising Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other relevant advertising platforms. Manage paid search, paid social, remarketing, and lead-generation campaigns. Conduct audience research, targeting, retargeting, and campaign segmentation to improve marketing efficiency. Content Marketing & Brand Visibility Develop SEO-driven and audience-focused content strategies to attract, engage, and convert potential customers. Collaborate with content creators, graphic designers, video editors, and other stakeholders to produce high-quality digital content. Ensure brand consistency across website content, social media channels, advertisements, and digital communications Website Optimization & Conversion Rate Optimization Analytics, Reporting & Performance Management Requirements Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field. Minimum of 3 - 5 years of relevant experience in SEO, social media management, and digital marketing. Proven experience developing and executing successful SEO and digital marketing campaigns. Strong knowledge of technical SEO, on-page SEO, off-page SEO, keyword research, and content optimization. Hands-on experience managing social media accounts and paid advertising campaigns. Proficiency in Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, and SEO tools such as Ahrefs or SEMrush. Experience with content planning, copywriting, campaign management, and digital marketing analytics. Understanding of conversion rate optimization, lead generation, and marketing funnels Strong analytical, communication, organizational, and project management skills. Ability to work independently, manage multiple campaigns, and deliver measurable results.