SEO Officer 1 – Lead (Strategic) at Techistry Integrated

Role Summary


The SEO Officer leads the Digital Team.
Grow organic search traffic and optimise content for revenue maximisation.


Detailed Responsibilities


Perform keyword research to find high‑CPM (e.g., "injury report", "playoff schedule") and high‑affiliate (e.g., "moneyline predictions") terms.
Build a monthly content calendar for the Editorial Team based on search volume and revenue potential.
Track rankings in SEMrush/Ahrefs and adjust strategy weekly.
Train writers on SEO basics (headings, internal links, keyword density).
Coordinate with Affiliate Manager to identify search‑driven betting opportunities.


Requirements


3+ years SEO experience, ideally with news or affiliate sites.
Familiarity with SEMrush, Ahrefs, or similar and with Google Search Console, PageSpeed Insights.