Social Media Manager at Burucart

About the Role


We are looking for a creative, data-driven, and culturally aware Social Media Manager to own and grow our brand presence across all social platforms. You will be the voice of our brand — turning cravings into clicks, and customer stories into community. This role sits at the intersection of content creation, customer engagement, and growth marketing for a fast-paced food and grocery delivery environment.


Key Responsibilities


Develop and execute a monthly social media content calendar across Instagram, TikTok, Facebook, X, and WhatsApp, aligned to campaigns, promotions, and seasonal events.
Produce or oversee high-quality food photography, short-form videos, Reels, and Stories that showcase our restaurant partners, grocery offers, and delivery experience.
Write compelling captions, CTAs, and copy that reflect the brand's tone — fun, reliable, and local.
Monitor, respond to, and engage with followers, comments, DMs, and reviews within set response time KPIs.
Identify, onboard, and manage micro and macro food influencers and content creators for brand partnerships and paid campaigns.
Track and report on key metrics — reach, engagement rate, follower growth, click-throughs, and conversion — with monthly performance reports.
Stay ahead of food, grocery, and delivery trends to create timely, relevant, and viral-worthy content.
Collaborate with the growth, CRM, and design teams to align social campaigns with app promotions, new market launches, and customer acquisition goals.
Manage paid social campaigns (boosted posts, Meta Ads) in coordination with the performance marketing team.
Handle social media crisis situations — delivery complaints, PR issues, negative trends — with professionalism and speed.


Requirements


2 - 4 years of experience in social media management, preferably in food, FMCG, e-commerce, or a tech startup.
A bachelor's degree is preferred, but demonstrated hands-on experience with specific platforms and content creation tools is equally valued.
Strong visual storytelling ability — you can make a bag of groceries look irresistible.
Proficiency in Canva, Adobe Suite, or similar design tools.
Analytical mindset with hands-on experience using Meta Business Suite, TikTok Analytics etc.
AI fluency is a requirement for sustainable high performance — comfort using AI tools to assist with content ideation, copywriting, and scheduling.
Excellent written communication, attention to detail, and the ability to adapt tone for different platforms.
Self-starter who thrives in a fast-paced, deadline-driven environment.