Job Summary
The Social Media Manager will be responsible for managing Farm on Wheels' online presence and communicating its impact, services, and opportunities to farmers, partners, investors, and the general public.
The role will focus on building a strong digital brand, engaging stakeholders, and promoting agricultural programs and initiatives.
Key Responsibilities
Develop and implement a social media strategy aligned with the organization's mission and programs.
Manage and grow the company's presence across Instagram, Facebook, LinkedIn, X (Twitter), and TikTok.
Create engaging content highlighting:
Farmer success stories
Agricultural training programs
Farm input distribution
Community outreach initiatives
Develop and manage a monthly content calendar.
Produce and publish visual and video content showcasing farm activities, field work, and community engagement.
Engage with followers, farmers, partners, and stakeholders by responding to inquiries and comments.
Support awareness campaigns for farmer programs, agricultural initiatives, and partnerships.
Monitor social media analytics and provide monthly performance reports.
Collaborate with field officers and management to document and share impact stories from farming communities.
Track industry trends and implement innovative ideas to increase reach and engagement.
Key Performance Indicators (KPIs)
Growth in followers and audience reach.
Engagement rate across platforms.
Increased awareness of Farm on Wheels programs.
Traffic generated to the company's website or inquiry channels.
Requirements
Bachelor's Degree in Mass Communication, Communications, or related fields
2 - 4 years experience managing social media accounts for organizations or brands.
Strong skills in content creation, storytelling, and digital engagement.
Experience using social media analytics and management tools.
Basic knowledge of graphic design or video editing tools
Excellent written and verbal communication skills.
Preferred Skills:
Experience working with NGOs, social enterprises, or agricultural organizations.
Ability to create impact-driven storytelling content.
Understanding of rural development or agricultural sectors.
Personal Attributes:
Creative and innovative.
Passion for agriculture and community development.
Strong communication and interpersonal skills.
Ability to work independently and meet deadlines.