RESPONSIBILTIES
Develop, implement, and manage comprehensive social media strategies (Instagram, Facebook, TikTok, YouTube, X, etc.) tailored specifically for the cosmetics industry.
Oversee the creation and curation of high-quality, engaging, and on-brand content (photos, videos, tutorials, graphics) that highlights product benefits and application techniques.
Build and nurture an active online community, managing daily interactions, responding to inquiries and comments, and fostering brand loyalty with professionalism.
Identify, onboard, and manage relationships with key beauty influencers and content creators to amplify brand messaging and reach.
Use analytics tools to monitor social media performance metrics, track KPIs, analyze ROI of campaigns, and provide actionable insights for continuous improvement.
Stay ahead of the curve on emerging social media trends, platform updates, and beauty industry best practices, ensuring all communication is compliant and professional.
REQUIREMENTS
A minimum of 5-7 years of professional experience in social media management, digital marketing, or content creation, with essential experience in the cosmetics or beauty sector.
A strong portfolio demonstrating success in driving engagement and sales for a beauty brand, and deep familiarity with cosmetic product marketing nuances.
A reliable and professional work ethic with excellent judgment in public communication and reputation management.
Exceptional writing, editing, and verbal communication skills, along with a keen aesthetic eye and creative flair for visually appealing content.
Proficiency in social media management tools (e.g., Hootsuite, Buffer), content editing software, and social media analytics platforms.
Must be based in or near Nairobi, Kenya, with the ability to work from our office and attend local events/photoshoots as required.