Team Lead, Marketing & Communications (Construction & Travel)

About The Role We are looking for a strategic Head of Marketing to lead all marketing for our two business arms Construction (real estate, building projects) and Travel (tours, ticketing, visa). You will build the brand, bring clients, and drive sales. Key Responsibilities Strategy: Create and execute yearly marketing strategy for both construction and travel Separate brand identity but one marketing team Budget planning and allocation Construction Marketing: Market houses, lands, building projects, construction services Create site visit campaigns, open house, Instagram reels of projects Manage signage, billboards, brochures Generate leads for sales team - investors, home buyers, developers Travel Marketing: Promote local & international tour packages, flight tickets, visa processing, honeymoon deals Run seasonal campaigns - Detty December, Summer travel, Hajj/Umrah, Dubai etc. Partner with airlines, hotels for promos Digital & Content: Lead social media (Instagram, Facebook, TikTok, LinkedIn), website, SEO Content calendar - before/after projects, travel vlogs, client testimonials Run paid ads - Google Ads, Meta Ads, with ROI tracking Email marketing & WhatsApp broadcast. Leadership: Manage marketing officers, graphic designer, social media manager Work with sales team to convert leads Track KPIs weekly - leads, conversion, engagement, sales. KPIs Number of qualified leads per month Cost per lead, conversion rate Social media growth & engagement Sales from marketing campaigns. Requirements BSc / HND in Marketing, Business or related 5-7 years marketing experience, at least 2 years leading a team Experience in real estate/construction OR travel/tourism is a must Strong in digital marketing, content, and lead generation Good communication, Lagos market knowledge Can use Canva, Meta Business, Google Analytics.