Description
Web & Digital Performance Analytics
Own the implementation, maintenance, and governance of web analytics tools across all digital platforms.
Monitor website and digital platform performance, including traffic, journeys, funnels, and conversion metrics.
Provide regular and ad hoc performance reports with clear business insights.
Track and analyse digital KPIs including sessions, users, engagement rate, bounce rate, conversions, and digital revenue.
User Behaviour & Journey Analysis
Analyse user journeys to identify drop-off points, friction areas, and optimisation opportunities.
Perform cohort, segmentation, and path analysis to understand customer behaviour.
Support UX and product teams with behavioural insights to improve usability and experience.
Data-Driven Optimisation
Support A/B and multivariate testing initiatives to improve conversion and engagement.
Measure the impact of marketing campaigns, content, and product changes.
Provide recommendations to improve acquisition funnels, onboarding, and conversion performance.
Tagging, Tracking & Data Integrity
Work closely with technology teams to define and manage tagging frameworks.
Ensure data accuracy, consistency, and compliance across all tracking solutions.
Perform routine data audits and quality checks.
Stakeholder Reporting & Enablement
Translate complex data into clear, actionable insights for non-technical stakeholders.
Present insights and performance trends to marketing, product, and leadership teams.
Act as a trusted digital measurement advisor to the business.
Relationship management with enterprise providers.
Requirements
Degree in a relevant field such as Data Analytics, Statistics, Marketing, Computer Science, or Information Systems.
Google Analytics, Adobe Analytics, or similar analytics certification advantageous.
Training in SQL, data visualisation, or statistical analysis advantageous
Experience:
At least 3 - 5 years' experience in a Web Analyst, Digital Analyst, or Data Analyst role.
Proven experience working with digital analytics platforms such as Google Analytics or Adobe Analytics and google tag manager are essential.
Experience in conversion rate optimisation (CRO) and A/B testing.
Understanding of Google search engine optimisation or AEO is advantageous.
Strong experience working with website, mobile, and digital campaign data.
Experience working in agile or product-led environments.
Demonstrated experience in delivering insights that drive measurable business outcomes.