Website Designer at Pavago

About the Role


Our client is seeking a creative and technically skilled Website Designer to build modern, responsive, and high-performing websites that combine strong visual design with usability and conversion-focused execution.
This role blends design, CMS implementation, front-end customization, and optimization. You will create wireframes and mockups, build and customize websites in platforms such as WordPress and Webflow, and ensure websites are optimized for performance, SEO, responsiveness, and user experience.
The ideal candidate has both a strong design eye and the technical ability to translate concepts into polished, production-ready websites.


Responsibilities
Website Design & Layouts


Create wireframes, user flows, and high-fidelity website mockups using Figma, Adobe XD, or Sketch
Translate visual concepts into responsive and conversion-focused website layouts
Design websites aligned with brand identity, usability standards, and marketing goals
Create landing pages, service pages, and website sections optimized for engagement and conversions


CMS Development & Customization


Build and update websites using WordPress, Webflow, Squarespace, Shopify, or similar CMS platforms
Customize themes, templates, and layouts using HTML, CSS, and light JavaScript
Configure plugins, widgets, forms, integrations, and CMS functionality
Maintain clean and organized website structures for scalability and long-term usability


Website Optimization & SEO


Ensure websites are optimized for speed, performance, accessibility, and mobile responsiveness
Implement on-page SEO best practices including metadata, heading structure, schema basics, alt text, and internal linking
Conduct performance audits using Google PageSpeed Insights, GTmetrix, Lighthouse, or similar tools
Improve Core Web Vitals and user experience across all devices


Testing & Quality Assurance


Test websites across browsers, devices, and screen sizes to ensure consistency and responsiveness
Troubleshoot formatting issues, plugin conflicts, responsiveness bugs, and display inconsistencies
Ensure websites meet accessibility and usability standards


Collaboration & Feedback


Collaborate with marketing, content, branding, and development teams to align websites with campaigns and business objectives
Incorporate stakeholder feedback while maintaining design consistency and usability best practices
Support revisions and iterative improvements throughout project lifecycles


Website Maintenance & Organization


Maintain organized website assets, files, and project documentation
Ensure CMS platforms, plugins, and themes remain updated and secure
Support ongoing website improvements, updates, and maintenance tasks


What Makes You a Perfect Fit


Strong visual design instincts paired with technical website implementation skills
Able to balance aesthetics, usability, performance, and SEO requirements
Highly organized with strong attention to detail and testing discipline
Comfortable managing multiple website projects and deadlines simultaneously
Collaborative communicator capable of working across marketing, design, and development teams
Passionate about creating polished, user-friendly digital experiences


Required Experience & Skills


2+ years of professional website design experience
Proficiency with Figma, Adobe XD, Sketch, or similar design tools
Experience building and customizing websites in WordPress, Webflow, Squarespace, or Shopify
Strong knowledge of HTML and CSS
Understanding of responsive design and mobile-first best practices
Familiarity with website performance optimization and SEO fundamentals


Ideal Experience & Skills


Experience designing e-commerce websites using Shopify or WooCommerce
Basic JavaScript or front-end development skills
Familiarity with Google Analytics, Google Tag Manager, and SEO tools
Experience working with B2B SaaS, marketing agencies, or e-commerce brands
Familiarity with CMS migrations, landing page optimization, and conversion-focused design


What Does a Typical Day Look Like?
A Website Designer's day revolves around turning concepts into polished, high-performing websites. You will:


Design layouts and prototypes aligned with branding and user experience goals
Build and customize websites within CMS platforms
Apply responsive styling and optimize websites for performance and SEO
Run speed, responsiveness, and QA testing across browsers and devices
Collaborate with marketing and content teams on landing pages and campaigns
Maintain and update websites to ensure security, functionality, and consistency
Refine websites based on stakeholder feedback and performance insights


In essence: you ensure websites are visually engaging, technically sound, user-friendly, and optimized for business growth.

Key Metrics for Success (KPIs)


On-time delivery of website builds and updates
Website load speed optimized below target thresholds (<3 seconds preferred)
Mobile responsiveness and Lighthouse accessibility scores ≥90%
Reduction in bugs, formatting issues, and QA revisions
Positive stakeholder feedback on design quality and usability
SEO and conversion improvements tied to website optimization efforts