Reports To: Manager - Digital Marketing Brands
Division: Marketing
Mission:
Create consistent, valuable content that positions the MTNN brand as a culturally relevant brand that enables progress, while increasing awareness across digital platforms.
Develop content that attracts new audiences, nurtures prospects, and keeps existing customers actively engaged throughout the customer journey.
Provide a structured platform for different business units (e.g., HR, Corporate Communications, Sustainability, Marketing) to showcase their initiatives and messages through coordinated content.
Description:
Develop and execute content acquisition strategy aligned to MTN brand building and commercial objectives like subscriber growth, ARPU uplift and product adoption targets
Implement full-funnel content attribution frameworks linking blog, landing, video and educational assets to measurable revenue and subscriber activation outcomes
Design content experiments across headlines, formats, CTAs and internal linking structures using statistically valid A B testing methodologies
Develop structured content taxonomies and tagging frameworks within CMS and analytics tools to enable granular performance tracking
Translate complex telecom and fintech propositions such as bundle mechanics, myMTN App and MoMo App features and digital self-service flows into conversion oriented educational assets
Monitor content decay trends and execute refresh strategies based on ranking volatility, engagement erosion and revenue contribution shifts
Partner with performance marketing teams to transform high ranking organic content into scalable paid landing experiences
Ensure compliance with regulatory communication standards while maintaining persuasive clarity in product messaging
Track regional and language-based performance differences to optimize localization strategy across Nigeria's diverse subscriber base
Education:
A first degree in business-related or any social science discipline
Certifications in Content Marketing, Social Media Marketing, or Digital Analytics
Knowledge of content management systems (CMS), SEO, and social media platforms
Basic skills in analytics tools and reporting (e.g., Analytics, dashboards)
Fluent in English
Experience:
3-7 years' experience which includes
Minimum of 3 years' experience in digital marketing
Creating and managing digital content across websites and social media
Analyzing content performance, engagement, and audience insights
Supporting content campaigns and editorial calendars
Working with creative, social media, and marketing teams
Optimizing content using SEO and performance data