Area Sales Manager (FMCG / Personal Care Products)

Job Summary We are seeking a results-driven Area Sales Manager to drive sales growth, expand market coverage, and strengthen distributor and retailer relationships across the assigned territory. The ideal candidate should have experience in FMCG sales, particularly in personal care, beauty, homecare, or related consumer goods. Key Responsibilities Develop and implement sales strategies to achieve sales targets across the assigned territory. Manage distributors, wholesalers, retailers, and key accounts to drive product availability and sales growth. Identify new business opportunities and expand market penetration. Monitor sales performance, market trends, competitor activities, and customer feedback. Supervise and support sales representatives to achieve individual and team targets. Ensure effective product distribution, merchandising, and visibility across retail outlets. Build and maintain strong relationships with distributors and customers. Prepare regular sales reports, forecasts, and territory performance updates. Requirements Bachelor's Degree or HND in Business Administration, Marketing, or a related field. 3 - 5 years of relevant FMCG sales experience, preferably in personal care, cosmetics, homecare, or related consumer goods. Proven experience in distributor management, territory development, and sales target achievement. Strong negotiation, communication, leadership, and analytical skills. Ability to analyse sales performance and identify market growth opportunities. Proficiency in Microsoft Excel and other Microsoft Office applications. Good knowledge of the Jos market and surrounding areas is an advantage.