Job Summary
The Area Sales Manager (Spare Parts) is responsible for driving sales growth, market penetration, and profitability of automobile spare parts within an assigned region.
The role focuses on dealer and distributor management, channel expansion, team supervision, and execution of sales strategies to achieve business objectives.
Key Responsibilities
Achieve regional sales targets for genuine and aftermarket automobile spare parts.
Appoint, manage, and expand spare parts dealers, distributors, and retailers.
Ensure optimum stock availability, inventory rotation, and reduction of obsolete parts.
Develop and implement area-wise sales plans, schemes, and promotional activities.
Monitor market trends, competitor pricing, counterfeit parts, and customer feedback.
Strengthen relationships with workshops, fleet operators, and institutional customers.
Ensure proper branding, visibility, and merchandising at dealer outlets.
Coordinate with supply chain, finance, and aftersales teams for smooth operations.
Review sales performance, credit control, collections, and outstanding management.
Prepare and submit periodic sales, market, and performance reports.
KPIs
Area sales volume and revenue growth
Dealer/distributor coverage and productivity
Stock turnover ratio and inventory aging
Credit control and collections efficiency
Market share growth and customer retention.
Requirements & Qualifications
Bachelor's Degree or HND in Business, Marketing, Engineering, or related field.
5 - 8 years of experience in automobile spare parts sales, with at least 2 years in a supervisory role.
Strong knowledge of spare parts distribution, pricing, inventory management, and dealer networks.
Proven track record of achieving regional sales and revenue targets.
Good leadership, coaching, and team management skills.
Excellent negotiation, communication, and interpersonal abilities.
Proficiency in CRM/ERP systems and Microsoft Office tools.
Willingness to travel extensively within the assigned area.
Key Skills & Competencies:
Area and channel management
Spare parts lifecycle & inventory planning
Dealer and distributor relationship management
Sales forecasting and reporting
Team leadership and performance management
Market intelligence and competitive analysis.