Job Summary
The Brand Influencer / Social Media Content Creator is responsible for building brand awareness, engagement, and visibility across social media platforms through creative, authentic, and compelling content.
This role represents the brand's voice and image online, helping to attract and convert audiences into loyal customers.
Key Responsibilities
Create high-quality, engaging content (videos, reels, stories, posts, and photos) for social media platforms including Instagram, TikTok, Facebook, and LinkedIn.
Represent the brand consistently and professionally across all online channels.
Develop and execute content ideas that showcase products, behind-the-scenes processes, customer transformations, and brand values.
Act as a brand ambassador, promoting products and services in a genuine and relatable manner.
Engage with followers by responding to comments, messages, and interactions to build a strong online community.
Stay up to date with social media trends, platform algorithms, and viral content opportunities.
Collaborate with the marketing and sales teams to support campaigns, promotions, and product launches.
Track content performance and provide insights on engagement, reach, and audience growth.
Ensure all content aligns with brand guidelines, tone, and messaging.
Skills and Requirements
Proven experience as a content creator, influencer, or social media marketer.
Strong on-camera presence with confidence and creativity.
Excellent storytelling and visual content creation skills.
Ability to plan, shoot, and edit content using mobile devices or basic editing tools.
Strong understanding of social media platforms and audience engagement strategies.
Reliable, self-motivated, and able to work independently.
Excellent communication and interpersonal skills.
Desirable:
Experience promoting lifestyle, furniture, interior design, or home-related brands.
Knowledge of basic analytics and content performance tracking.
Existing social media following (an advantage but not essential).
Working Conditions:
Flexible or hybrid role depending on content needs.
Opportunity to grow with the brand and become a long-term brand face.