Detailed Tasks & Responsibilities:
Brand Management, Event Management & Digital Marketing
Build and strengthen the company's brand within the diagnostic and healthcare industry
Build and manage brand awareness, market positioning and digital marketing
Ensure a strong and consistent brand message across all channels and marketing efforts (events, campaigns, web, social media, and promotional material)
Organize company conferences, trade shows, activation programs and other major events as the need may arise
Oversee all digital marketing activities, social media marketing strategies and content marketing
Responsible for building brand awareness
Product Development & Pricing
Research and create demand for new products, services and solutions while ensuring profitability of all business offerings
Work with the sales team to develop branding strategies to maximize profits and market share while balancing customer satisfaction
Customer Satisfaction & Engagement
Identify potential customers and target markets
Analyze consumer behavior
Implement customer activation programs and new product implementation
Track and monitor all customer engagement action plan
Projects
Supporting proper planning and execution of Marketing projects
Assessing and identifying high potential locations for future business expansion.
Monitor, track and ensure the success of expansion projects
CSR
Manage the company's CSR activities
Others
Perform other duties as may be required by Management from time to time