Detailed Tasks & Responsibilities:
Marketing Strategy, Planning & Intelligence Gathering
Oversee the marketing department
Evaluate and develop business marketing strategies and marketing plan
Drive the marketing strategies and strive for growth in line with the company's vision
Research, survey and evaluate competitors' data and market intelligence
Develop and deploy initiatives to grow revenue
Ensure proper business and market positioning while building engagement with targeted audience
Understand and develop budgets, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections
Brand Management, Event Management & Digital Marketing
Build and strengthen the company's brand within the diagnostic and healthcare industry
Build and manage brand awareness, market positioning and digital marketing
Ensure a strong and consistent brand message across all channels and marketing efforts (events, campaigns, web, social media, and promotional material)
Organize company conferences, trade shows, activation programs and other major events as the need may arise
Oversee all digital marketing activities, social media marketing strategies and content marketing
Product Development & Pricing
Research and create demand for new products, services and solutions while ensuring profitability of all business offerings
Regularly benchmark company offerings with industry standard
Work with the sales team to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
Customer Satisfaction & Engagement
Identify potential customers and target markets
Analyze consumer behavior
Implement customer activation programs and new product implementation
Monitor and track Customer satisfaction index and ensure Voice of the Customer (VoC) is given utmost priority
Track and monitor all customer engagement action plans
Projects
Responsible for proper planning and execution of Marketing projects
Evaluate and identify high potential locations for future business expansion.
Prepare financial projections and return on investment (payback) for all planned expansion projects.
Monitor, track and ensure the success of expansion projects
CSR
Manage the company's CSR activities
People Management
Responsible for hiring the best talent for the team.
Builds a culture of performance with clear goals, feedback, and appraisal rhythm. Identifies top players and replaces weak links regularly. Conducts timely and constructive performance evaluations.
Continuously upgrades and enhances skills and competencies of the team.
Builds a pipeline of Leaders.
Prioritize and assign team members to projects/activities
Others
Perform other duties as may be required by Management from time to time
Key Performance Indicators (KPIs)
Revenue Growth Contribution
Customer Lifetime Value (CLV)
Marketing ROI
Market Share Growth
Conversion Rate Optimization (CRO)
Cost Per Lead
Proposal Success Rate