Location: Lagos, Mainland
WatchGuard Group Limited is a leading Safety, Personal and Asset Protection Company delivering integrated security, loss prevention, and risk management solutions across Nigeria.
We are seeking an experienced, strategic, and results-oriented Business Manager to drive business growth, expand our market presence and build lasting relationships with clients across key sectors of the Nigerian economy.
Key Responsibilities
Business Development
Develop and execute business development strategies that support the Company's growth objectives
Identify, pursue and secure new business opportunities within the corporate, public and private sectors
Build and maintain a robust sales pipeline through networking, referrals, prospecting and strategic partnerships
Lead the preparation and submission of proposals, bids, tenders and Requests for Proposals (RFPs)
Conduct presentations and negotiate commercial terms with prospective clients
Client Relationship Management
Develop strong relationships with decision-makers across target industries
Conduct client needs assessments and recommend appropriate security solutions
Manage key client accounts and ensure high levels of customer satisfaction
Drive contract renewals, upselling and cross-selling opportunities
Address client concerns promptly and ensure service excellence
Market Intelligence & Strategy
Monitor industry trends, competitor activities and emerging security risks
Identify new markets, service opportunities and strategic partnership
Contribute to company's strategic planning and annual business objectives
Commercial Leadership
Work closely with operations to ensure seamless mobilization and service delivery for new contracts
Prepare revenue forecasts, sales reports and business performance analyses
Monitor the profitability of contracts and recommend improvements where necessary
Participate in pricing strategies and commercial negotiations
Brand Representation
Represent the Company at business meetings, conferences, exhibitions and networking events
Build strategic relationships with corporate, financial institutions, manufacturing companies, hospitality businesses, telecommunications companies and government agencies
Promote the company's brand and strengthen its reputation within the security industry
Collaboration
Work closely with Operations, HR, Finance and Administration teams to ensure excellent service delivery
Support the development of client retention initiatives and continuous improvement programs
Contribute to organizational growth by identifying operational and commercial improvement opportunities
Requirements
Bachelor's Degree in Business Administration, Marketing, Security Management, Criminology, Law or a related discipline
Minimum of 5 years' experience in business development, with at least 2 years within the private security industry
Strong commercial and financial acumen
Excellent negotiation and presentation abilities
Strong Qualities
Creative and entrepreneurial
Confident and professional
Strong interpersonal skills
Ability to work independently and take initiative
High level of integrity and discretion
Comfortable working in a fast-paced operational environment