Key Responsibilities
Develop and implement an integrated communications and PR strategy aligned with business goals.
Define brand voice, messaging framework, and communication guidelines.
Lead internal and external communication initiatives.
Manage annual communications calendar and campaigns.
Secure positive media coverage across print, broadcast, and digital platforms.
Coordinate press briefings, media interviews, and press conferences.
Monitor media coverage and manage reputation.
Develop compelling brand stories, thought leadership articles, and executive profiles.
Oversee development of speeches, talking points, opinion pieces, and public addresses.
Collaborate with content and digital teams to ensure message consistency.
Ensure all communications reflect brand positioning and tone.
Develop crisis communication frameworks and response plans.
Serve as key contact during reputational or public issues.
Draft timely responses to media inquiries and public concerns.
Develop crisis communication frameworks and response plans.
Serve as key contact during reputational or public issues.
Draft timely responses to media inquiries and public concerns.
Track media coverage, impressions, share of voice, and PR ROI.
Provide regular reports on communication effectiveness.
Measure sentiment and brand positioning impact.
Key Requirements
Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related fields
8+ years experience in communications, media, or public relations.
Strong media network and proven press engagement experience.
Excellent written and verbal communication skills.
Experience managing crisis communications.
Ability to craft compelling narratives and executive messaging.
Strong stakeholder management skills.
Experience in corporate, media, or nonprofit sectors is a plus.