Key Responsibilities
Develop and execute creative content and social media strategies across Instagram, LinkedIn, Facebook, X (Twitter), TikTok, and other digital platforms to increase brand awareness, student engagement, and enrolment.
Create, publish, and manage engaging content, including graphics, reels, videos, stories, testimonials, event coverage, and promotional campaigns that showcase Aptech's programs, student success stories, and campus activities.
Plan and maintain a structured content calendar, ensuring all content aligns with Aptech's brand identity, marketing objectives, and academic calendar.
Manage and engage with online communities by responding promptly to enquiries, comments, messages, and reviews while nurturing prospective students and parents.
Stay up to date with social media trends, digital marketing best practices, and competitor activities to develop innovative content that drives audience growth and admissions.
Monitor and analyze campaign performance using tools such as Meta Business Suite and Google Analytics, using insights to optimize content and generate quality leads for student enrolment.
Demonstrate proficiency in Canva, Figma, Meta Business Suite, Google Analytics, and other content creation and social media management tools.
Requirements
Possess proven experience in content creation or social media management, with excellent storytelling, creativity, knowledge of social media algorithms, digital marketing principles (including SEO and paid advertising), and the ability to manage multiple projects while meeting deadlines.
Experience with photography, videography, or video editing is an added advantage.