Role Summary
The Digital Marketing Generalist will be responsible for executing and managing the company's digital marketing activities across online channels to drive brand visibility, lead generation, and customer engagement. This is a hands-on execution role that supports sales performance and overall business growth.
Key Responsibilities
Digital Marketing Execution
Plan, execute, and manage day-to-day digital marketing activities across social media, email, website, and paid platforms.
Create and schedule engaging content aligned with brand guidelines and campaign objectives.
Manage social media platforms (Instagram, LinkedIn, X, etc.), including community management and engagement.
Support digital advertising campaigns (Meta, Google, etc.) and monitor performance.
Lead Generation & Campaign Support
Support lead generation campaigns for property sales and brand initiatives.
Work closely with the Sales team to align marketing campaigns with sales priorities.
Track campaign performance and optimize content and ads for better results.
Content & Brand Support
Assist with basic graphic design needs (Canva or similar tools).
Ensure brand consistency across all digital channels.
Support marketing materials for launches, promotions, and events.
Reporting & Analytics
Track digital marketing metrics (reach, engagement, leads).
Prepare simple weekly/monthly performance reports.
Maintain marketing trackers and dashboards.
Collaboration & Continuous Improvement
Collaborate with Sales, Admin, and external vendors where required.
Stay updated on digital marketing trends and tools.
Continuously improve campaign effectiveness through testing and feedback.
Requirements
2 - 4 years' experience in digital marketing or similar role.
Strong understanding of social media, content marketing, and digital ads.
Basic knowledge of analytics tools (Meta insights, Google Analytics, etc.).
Strong communication and execution skills.
Ability to work independently and manage multiple tasks.