Key Responsibilities
Digital Campaign Management
Manage and optimise digital marketing campaigns across Google, Meta, LinkedIn, Gmail and retargeting platforms
Execute performance-driven campaigns focused on customer acquisition and lead generation
Manage email marketing campaigns and CRM-based marketing initiatives
Monitor campaign performance and continuously optimise digital activity to improve conversion rates
Track campaign effectiveness and provide clear analytics, reporting, and insights to management
Analyse digital performance data to identify opportunities for campaign optimisation and improved ROI
Brand & Campaign Management
Maintain strong brand consistency across digital and physical marketing touchpoints
Ensure website content, brand messaging, and digital assets align with overall brand strategy
Translate brand positioning into effective digital marketing initiatives
Assist in planning and executing integrated marketing campaigns across multiple channels
Compile campaign project plans and manage timelines to ensure delivery against deadlines
Lead Generation & Commercial Growth
Support marketing initiatives aimed at increasing customer acquisition and converting demand into active customers
Identify and target relevant customer segments through data-driven digital marketing campaigns
Build and maintain lead generation databases
Work closely with the marketing and commercial teams to improve lead quality and conversion rates
Support direct marketing initiatives and targeted customer outreach campaigns
Market Intelligence & Insights
Research target audiences, industry trends, and competitor activity
Analyse customer behaviour and digital journey insights to improve campaign performance
Provide marketing insights that help guide future campaign strategy and optimisation
Activations & Marketing Execution
Assist with planning and executing integrated marketing campaigns and activations
Plan and execute on-the-ground activations, events, and promotional initiatives
Support roadshows, field marketing activities, and building/site activations
Coordinate below-the-line marketing initiatives such as flyer campaigns and direct marketing
Coordinate campaign timelines and ensure effective delivery of marketing initiatives
Qualifications
A tertiary qualification in Marketing, Communications, Business, Information Systems, Statistics or a related field
Experience & Knowledge
Strong understanding of target audiences and customer journeys
Proven experience managing and optimising digital campaigns
Hands-on experience with Google Ads, Meta Ads, LinkedIn campaigns and retargeting etc.
Experience tracking campaign performance and optimising campaigns based on data insights
Experience using tools such as:
Google Analytics
Google Tag Manager
Google Search Console
Google My Business
Strong understanding of SEO and digital lead generation strategies
Experience within the ISP or telecommunications industry would be advantageous
Skills & Attributes
Strong analytical and data interpretation ability
Attention to detail and objective-driven approach
Results-oriented and commercially aware
Ability to translate marketing data into clear insights and actionable improvements
Strong organisational and project management skills
Excellent written and verbal communication skills
Ability to work both independently and collaboratively within a team
Ability to prioritise multiple campaigns and deadlines
Strong brand awareness and ability to maintain brand consistency
Specific Requirements:
Clear health record
Clear criminal record
Clear credit record
Two written references to be supplied