Role Purpose
The Creative Studio & Traffic Manager is responsible for leading and optimising Weaver's in-house creative studio, ensuring high-quality, on-brand creative is delivered at pace, at scale, and against business priorities.
This role owns creative team leadership, studio capacity, traffic management, briefing excellence, PromoFlow and content planning, creative reviews, and concept development. The focus is on getting the best work out of the team while continuously improving clarity, throughput, and creative effectiveness across the Weaver ecosystem.
This is a hybrid role combining creative leadership, operational rigour, and strategic planning.
Key Responsibilities
Creative Team Leadership & Capability
Lead, coach, and develop the in-house creative team (design, copy, motion/UX where applicable).
Build a high-performance studio culture focused on craft, accountability, speed, and commercial impact.
Identify skills gaps and actively improve team capability through:
Coaching and mentoring
Upskilling and role clarity
Smart use of freelancers and agencies where required
Create clear expectations, development plans, and progression paths for team members.
Traffic & Workflow Management
Own end-to-end creative traffic management, ensuring work is:
Correctly prioritised
Properly scoped
Realistically scheduled
Delivered on time
Balance studio capacity against demand across Payments, Loans, Insurance, MVNO, and Group brand.
Act as the single point of orchestration between Growth, CRM, Product, Brand, and external partners.
Own and evolve traffic tools, workflows, SLAs, and ways of working (e.g. Monday.com).
PromoFlow & Content Plan Ownership
Own the PromoFlow calendar across the Weaver ecosystem.
Translate business priorities into a clear, sequenced content and campaign flow.
Ensure creative demand is:
Planned ahead
Aligned to key moments, campaigns, and tactical days
Balanced across always-on, campaign, and reactive work
Partner with Growth, CRM, and Product to ensure PromoFlow is:
Realistic against studio capacity
Clear on creative deliverables per channel
Used as a decision-making tool, not just a schedule
Maintain a forward-looking content plan that supports growth objectives while protecting studio focus and quality.
Briefing Excellence
Own and continuously improve the creative briefing framework.
Ensure briefs are:
Clear on objective, audience, proposition, CTA, and success metrics
Channel-aware and brand-aligned
Properly scoped for delivery
Challenge weak briefs and partner with stakeholders to sharpen them.
Educate the business on what good briefing looks like.
Creative Review & Quality Control
Own and run the weekly Creative Review sessions.
Ensure reviews are:
Structured, efficient, and decisive
Focused on customer impact and business outcomes
Anchored in brand and channel best practice
Act as the final quality gate before work goes live.
Drive consistency across brands while allowing for product-specific nuance.
Creative Concepts & Direction
Contribute to creative concepts, particularly at campaign and ecosystem level.
Translate strategy into strong, executable creative ideas.
Guide the team from concept through execution, ensuring creative integrity is maintained.
Bring external inspiration and best practice into the studio.
Process & Continuous Improvement
Continuously improve studio processes to increase:
Speed to market
Throughput
Quality and consistency
Reduce rework through better briefing, clearer feedback loops, and early alignment.
Track and report on studio performance (turnaround times, capacity utilisation, rework).
Ideal Candidate Profile
Experience
7 - 10+ years in a creative studio, agency, or in-house creative environment.
Proven experience managing in-house creative teams.
Background in copywriting, design, or both, with strong creative judgment.
Solid experience in traffic management, studio operations, or marketing operations.
Experience working across multiple brands or product lines (fintech, retail, telco, or e-commerce advantageous).
Skills & Competencies
Strong creative eye with commercial pragmatism.
Excellent planning, prioritisation, and organisational skills.
Confident stakeholder manager; comfortable pushing back constructively.
Able to translate strategy into creative direction.
Process-driven but flexible.
Calm under pressure; thrives in complexity.
Personal Attributes
Natural enabler who gets the best out of people.
Trusted by creatives and commercial leaders.
Detail-oriented without being precious.
Pragmatic, decisive, and accountable.
What Success Looks Like (6 - 12 Months)
PromoFlow and content planning are embedded as core operating tools.
Clear visibility of studio capacity and priorities.
Improved creative quality with reduced rework.
Strong stakeholder confidence in the studio.
A motivated, high-performing creative team delivering at pace.