Main purpose of the position
The core function of this role is to sell integrated solutions within the SABC eco-system. The role primarily consists of managing and overseeing a portfolio of advertisers' accounts and agencies. Accountability includes, but is not limited to, being a liaison for clients and ensuring customer satisfaction by proactively addressing clients' needs and facilitating the entire sale process. The role also entails growing new client bases and contributing to an increase in current sales levels to ensure achievement of revenue targets.
Key accountabilities
Portfolio and Deal Management: Oversee a portfolio of HIGH VALUE AGENCY/BRAND accounts, including deal negotiation, commitment tracking, volume discount management, fiscal spend growth, performance reviews, and reconciliations
Lead negotiations for new business IN BOTH ALLOCATED AGENCY AND HIGH VALUE BLUE CHIP COMPANIES
Handle operations across multiple agencies and direct clients to ensure revenue targets are met.
Develop tailor-made sales opportunities and deals.
Track and Manage Commitments and manage deals
Prepare and negotiate all sales deals including renewals and renegotiations within the parameters of the governance prescripts.
Offer a 360-degree solution across all platforms to address client's needs.
Package and sell sponsorable programmes on respective platforms.
Develop innovative sponsorship opportunities.
Educate client on all organisational platforms on a regular basis.
Facilitate and understand analysis of competitive market in order to identify revenue opportunities.
Conduct need analyses of all client's in portfolio in order to understand needs, identify opportunities.
Action a client brief and produce relevant media solutions not limited to a specific platform.
Source and evaluate lost /dropped business to determine reasons to re-establish business.
Facilitate and understand information to ensure thorough knowledge of own platforms.
Liaise with Product Managers regarding potential sponsorship opportunities within programmes.
Accurate and consistent usage of all sales management systems e.g. CRM & SAP to manage the sales processes end to end.
Compile the quarterly reviews and negotiation documentation, on client history in preparation for reviews or negotiations.
Planning and Optimisation for clients upon request on available industry-related planning and buying tools.
Provide feedback to Senior Management & Client monthly with regards to tracking of commitments.
Update clients through proposals and presentations regarding opportunities.
Follow up on all correspondence from clients and adherence to deadlines.
Compile all Submissions and Term Sheets within respective portfolios as well as manage the long-form contract process.
Update electronic contracts register/commitment book monthly.
Sound administration as well as weekly and monthly status reporting.
Conduct a minimum number of client visits as agreed with respective line Manager.
Develop and maintain effective working relationships with internal and external clients.
Maintain after-sales service by following up to ensure client satisfaction and future business within an agreed time frame directed by senior management.
Prepare the Deal Evaluation, business case and secure approval.
Qualifications and experience
NQF Level 6 in Marketing, Sales, Media Studies or above; and/or
5-8 years' relevant front-line sales specialist/sales management/account management experience within the Media|Marketing|Advertising environment.
Knowledge and experience in integrated/digital sales solutions would be advantageous.
Supplementary Media and Sales training courses & certificates required.
Excellent media sales track record
Presentation skills: Proven track record in presenting end-to-end media solutions
Negotiation Skills: Proven track record in negotiating high value contract terms for the benefit of both the client and the organisation
Understanding of broadcasting policies
Understanding of the organisational brands
Knowledge of industry systems
Problem solving
Conflict Management
Planning and organisation
Work under pressure and multi-task
Computer skills - MS Word, Excel, PowerPoint, Internet, Outlook
Excellent administrative skills
Conceptualization skills
Excellent time management skills
Good interpersonal skills