Key Responsibilities
Drive national expansion by identifying new market opportunities and increasing coffee sales
Lead sales initiatives and collaborate with regional teams to achieve targets
Build and maintain strong client relationships, negotiate agreements, and ensure service excellence
Implement and uphold quality standards across coffee products, equipment, and service delivery
Develop and deliver training programmes and workshops for technicians and regional teams
Provide technical guidance and support related to coffee equipment and operations
Oversee inventory planning and stock optimisation to meet demand and SLAs
Analyse market trends, customer feedback, and competitor activity to inform strategy
Manage divisional budgets, monitor spend, and identify cost-saving opportunities
Drive customer experience initiatives and resolve service issues effectively
Ensure KPIs and contractual SLAs are consistently achieved across all regions
Collaborate with operations, finance, and other internal teams to align business strategy
Requirements
Matric (relevant qualification advantageous)
8 - 10 years' technical experience in the coffee industry
Experience developing and executing sales strategies
Strong knowledge of coffee equipment, service standards, and training delivery
Intermediate MS Office skills