Job Description
Drive sell-out, optimize inventory turns, protect margin, and grow market share for TV & Audio portfolio within assigned territory/channel.
This role is responsible for:
Sell-in to dealers
Sell-out from dealers
Stock health
Pricing discipline
Dealer activation
Market intelligence
No P&L theory. Pure commercial execution
Key Responsibilities
Sales Execution:
Achieve monthly sell-in target by SKU
Drive sell-out tracking (weekly reporting from key dealers)
Push premium mix (QLED / OLED / Soundbars)
Ensure minimum display presence in top outlets
Product Focus & Portfolio Management:
Ensure correct SKU mix in channel
Prevent over-stocking of slow models
Phase-out obsolete models before price crash
Promote high-margin SKUs
Inventory & Working Capital:
Maintain 6 - 8 weeks stock cover
Reduce aging stock (>90 days)
Improve inventory turnover (minimum 4 - 6 turns annually)
Align purchase planning with brand principal
Pricing & Margin Discipline:
Enforce MAP / agreed pricing
Prevent unnecessary discounting
Protect minimum GM%
Market Intelligence:
Monitor competitor price changes weekly
Report promotion activities (Hisense, TCL, LG)
Identify gaps in portfolio
Dealer Development:
Conduct minimum 20 dealer visits per month
Identify new channel opportunities
Train dealer sales staff quarterly