The Sales Executive - Optical Retail is responsible for driving sales, delivering exceptional customer service, and ensuring smooth day-to-day operations within the optical store. The role focuses on achieving revenue targets, enhancing customer satisfaction, and promoting eyewear products including prescription glasses, sunglasses, contact lenses, and accessories.
Key Responsibilities
Customer Consultation & Sales
Greet customers professionally and identify their eyewear needs.
Explain prescription details clearly and recommend suitable frames and lenses.
Guide customers on lens options (single vision, progressive, blue light filter, anti-glare, etc.).
Assist customers in selecting frames based on face shape, lifestyle, and budget.
Close sales effectively while ensuring customer satisfaction.
Promote add-ons such as lens coatings and accessories.
Product Knowledge & Brand Promotion
Maintain in-depth knowledge of optical products and lens technologies.
Stay updated on new collections and promotions from brands such as Ray-Ban, Oakley, and Essilor.
Explain differences between premium and standard products.
Promote high-margin and featured products.
Participate in product training sessions.
Sales Target Achievement
Meet monthly and quarterly revenue targets.
Achieve KPIs related to average transaction value (ATV) and conversion rates.
Upsell premium lenses and coatings.
Monitor personal sales performance daily.
Identify opportunities to increase basket size per customer.
Customer Relationship Management
Build long-term relationships with customers.
Maintain customer database and follow up for repeat purchases.
Inform customers about promotions, eye check reminders, and new arrivals.
Handle customer complaints professionally and escalate when necessary.
Encourage referrals and positive reviews.
Inventory & Store Support
Assist in stock monitoring and replenishment.
Ensure proper display and merchandising of frames and sunglasses.
Conduct periodic stock counts.
Report fast-moving and slow-moving items.
Maintain cleanliness and organization of display units.
Coordinate with optometrists for accurate prescription handling.
Ensure correct order placement for lenses and frames.
Track customer orders and ensure timely delivery.
Verify completed glasses before customer handover.
Address fitting adjustments during delivery.
Qualification
High school diploma or Bachelor's degree (preferred).
1 - 3 years of retail or optical sales experience.
Strong communication and interpersonal skills.
Basic understanding of optical prescriptions (preferred).
Target-driven and customer-focused mindset.
Ability to work flexible retail hours.