Role Overview:
We areseekinga creative, strategic, and performance-driven Social Media Manager to strengthen our digital presence and support business growth through effective online engagement.
The ideal candidate willbe responsible formanaging the company's social media platforms, developing high-quality multimedia content, executing paid campaigns, and implementing digital strategies that drive brand awareness, and audience engagement
This role requires a strong understanding of content marketing, digital advertising, analytics, and customer engagement across multiple digital channels.
KEY RESPONSIBILITIES:
Social Media Management
Manage and oversee all company social media platforms including Instagram, Facebook, TikTok, LinkedIn, X (Twitter), and other relevant channels.
Develop,maintain, and execute a structured content calendar aligned with businessobjectivesand marketing campaigns.
Ensure consistent posting schedules to improve brand visibility, audience engagement, and community growth.
Monitor social media interactions and respond to comments, direct messages, inquiries, and online reviews professionally and promptly.
Stay updated on social media trends, platform updates, and emerging digital opportunities.
Content Strategy & Creation
Develop and execute engaging digital content strategies tailored to target audiences across various platforms.
Create compelling multimedia content including graphics, short-form videos, captions, and promotional materials.
Produce and edit high-quality video content for marketing campaigns, brand storytelling, and audience engagement.
Collaborate with internal teams to ensure content aligns with brand identity, marketingobjectives, and campaign goals.
Curate relevant industry-related content tomaintainaudience engagement and thought leadership positioning.
Digital Marketing & Campaign Management
Develop and execute digital marketing campaigns that support brand awareness, audience engagement, and online visibility.
Manage andoptimizepaid advertising campaigns across Meta, Google, TikTok, and other digital platforms.
Support the planning and execution of promotional campaigns, product/service awareness initiatives, and online activations.
Monitor campaign performance metrics including reach, engagement, impressions, click-through rates, and audience growth.
Analytics & Performance Optimization
Track, analyze, and interpret social media and digital marketing performance data.
Prepare periodic performance reports with insights, recommendations, and growth opportunities.
Optimizecontent strategies, paid campaigns, and audience targeting using data-driven insights.
Conductcompetitorsand market analysis toidentifytrends and opportunities for brand positioning.
Collaboration & Brand Growth
Work closely with the Graphics Designer, Project Manager, and other internal stakeholders to execute cohesive marketing initiatives.
Contribute creative ideas that improve online visibility, customer engagement, and community growth.
Identifyinnovative digital opportunities to expand audience reach and improve brand performance.
Support the execution of promotional campaigns, launches, and brand activations whererequired.
Requirements & Qualifications
Bachelor's degree inanydiscipline.
Minimum of 2 - 3 years' experience in Social Media Management, Digital Marketing, or Content Creation.
Strong knowledge of social media management tools, Meta Ads, Google Ads, TikTok Ads, and analytics platforms.
Proficiencyin Canva, CapCut, Adobe Creative Suite, or other content/video editing tools.
Demonstrated experience building and managing lead generation campaigns and conversion funnels.
Strong copywriting, storytelling, and communication skills.
Data-driven mindset with the ability to interpret analytics and implement performance improvements.
Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
Experience working with e-commerce or service-based brands is an added advantage.
CORE COMPETENCIES
Social Media Management
Digital Marketing & Paid Advertising
Content Strategy & Scheduling
Video Content Creation & Editing
Community Management
Campaign Analytics & Reporting
Email & SMS Marketing
Creativity & Brand Storytelling
Time Management & Collaboration
NOTE: Only shortlisted candidate will be contacted